The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration aimed at boosting the United States' goal ...

Posted July 15, 2025 by Kirk Sweet Every month, AvantLink highlights the new Merchant ...

Right now, the Great British Summer Rush is in full swing. Drive down A roads or high streets and you’ll see every premium billboard spot snapped up by ...

Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11.Brands are ...

Posted July 1, 2025 by Kirk Sweet Every month, AvantLink highlights the new Merchant ...

New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated ...

Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs ...

Posted June 16, 2025 by Kirk Sweet Every month, AvantLink highlights the new Merchant ...

The authors wish to thank Royce Clemente for his contribution to this post. The UK Government has delayed the implementation of the Advertising ...

Posted May 15, 2025 by Kirk Sweet Every month, AvantLink highlights the new Merchant ...