A schema is something that data processing platforms such as Google Analytics apply to the raw hit data coming in from ...

A year ago, I wrote a Year In Review post for one of the craziest 365 days of my life, both personally (got married), ...

There are many tools and methods to make Google Analytics more manageable. Google Tag Manager is probably the best ...

Last weekend, I wrote a very simple web app that automatically creates a number of referral spam filters to tackle the ...

Data is difficult. Growing a business is difficult. Measuring success is difficult. And you know what? They should be ...

Wait. What? Why write an article about something that should work by default in Universal Analytics? I mean, here’s a ...

This year I had the opportunity to present at eMetrics London and Berlin on a topic that is very close to my heart. I’m ...

This is a really cool feature for Google Analytics data collection, of which I’ve heard very, very little buzz. It’s a ...

I started writing articles in May, 2013. The first couple of articles written during the first months of this blog’s life were not ...

Google Tag Manager has a Trigger type which fires after a certain duration of time has passed on the web page: the ...