Audience targeting
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AI Max for Search is now available
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As AI Max rolls out, you may notice a few changes across your Search campaigns.  If you're already using auto-generated assets with Responsive Search ...

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3 advertising strategies to turn consumer consideration into conversion
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Where does a consumer's consideration become a conversion? Identifying this critical point across the consumer buying journey can be a challenge for ...

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Microsoft Advertising brings Australian and New Zealand inventory in-house
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We have some big news for all our advertisers and partners interested in reaching premium Australian audiences! Microsoft Advertising has recently ...

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Transforming the future of audience engagement
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Today at Microsoft Advertising Accelerate, our flagship event for advertisers, we are announcing several product releases that will help us in the ...

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Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming TV
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This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and ...

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Unlocking the power of Microsoft Properties through your preferred buying path
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The advertising landscape has changed. It’s harder than ever to reach your desired audience and hold their attention. There’s no guaranteed strategy or ...

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