Authenticity
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Communicating DEI: Authenticity, Risk, and Inclusive Storytelling
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In January 2025, Costco’s shareholders voted to uphold the retail giant’s diversity, equity, and inclusion (DEI) initiatives, with 98% of votes ...

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Authenticity Or Bust – Adpulp
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In the elder days of ArtBuilders wrought with greatest careEach minute and unseen part,For the Gods see everywhere. –Henry Wadsworth Longfellow In his pithy ...

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Authenticity, quality can help reach Gen Z ‘mindful drinkers’
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The future is calling, and it’s talking about wellness and self-care. The generation that follows the Millennial cohort, Gen Z (defined by Pew Research as ...

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Teaching Culture through Tourism: Agency, Authenticity, and Colonialism
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In this contribution, Karoline Guelke discusses how studies of tourism can help students overcome common misperceptions of other cultures as ...

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Keep It a Little Dirty: The Sloppy Magic of Authenticity for Local Businesses
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Which feels more believable: the polished food photo staged with motor oil as syrup or a slightly blurry shot ...

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