Creating a strong visual impact on customers is essential for many B2C brands. It’s not simple enough to appeal to them orally or using the ...

Do you know the difference between B2C and B2B? No, these aren’t text message abbreviations like LOL ...

Navigating a Complex Market In today’s intricate consumer landscape, Dollar Shave Club has partnered with Klaviyo to adopt their new B2C CRM platform. ...

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both ...