Here’s how you can apply it to your next big idea:Step 1: Blue Sky or Brand Uplevel?Is this a net-new idea—or a strategic evolution of something you and ...
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The answer to the age-old question - how much should our marketing budget be - is going to vary, based on what kind of business you have, how strong (or ...
Our world has 7.9 billion people, and 4.48 billion of them have social media accounts. In other words, more than half of the world’s population is ...
HOW TO TURBO CHARGE YOUR LEAD GENERATION 1. Tag clients on Facebook and LinkedIn and give them appreciation. Then reach out to their friends/colleagues ...
In the early 1980s, American Airlines had hit financial trouble and started looking for quick ways to raise capital. The company created an “AAirpass” ...
In the early 1950s, there was a young Italian farmer named Ferrucio who made tractors. He grew his tractor business steadily over time, establishing a ...
I’m not sure how closely you follow the British Royal family. Growing up in New Zealand where the Queen is still the official head of state, our ...
Allows You to Charge Premium Prices: Want to keep out of the commodity mindset and price war game? Want to keep your margins high? A great brand does ...
1. Define Your Brand, and Define It WellGrowing a brand without a clear identity is like trying to bake a cake without a recipe—it’s messy, and no one’s ...
Instead, they rocked it with “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.” An irresistible message like that ...
