Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set ...

While national chains have their fair share of cute, catchy slogans, it can be challenging for small businesses to choose the right one. Without ...

What do we mean when we talk about “Branding”? To compete with national chains, you’ll have to have a strong grasp on this concept — especially if ...

Whether your business has been open for a decade or just two years, only you can know when it’s time to ...

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping ...

So you’ve selected your branding and hit the ground running. You’ve done what you can to build out ...

It seems like every time you turn the corner, there’s another “award-winning” restaurant. At this point, most restaurants are so heavily ...

If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essentially refers to your business’s ...

The dry cleaning business is both easy and difficult. If your business has been open for many years, you likely have a solid base of regular ...

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a ...