HighlightsZydus Wellness has launched a new corporate brand identity that emphasises its commitment to ...

You’ll still need to choose colors that communicate trust and that align with the organization’s vision and values. It’s always important to consider ...

Offering rewards such as discounts on repairs or small gifts when they sign up for annual plans can make the program even more appealing. This ...

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, ...

Tata Mutual Fund new logoTata Asset Management, one of India’s ...