Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much ...

Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists has matured into a new generation of tools powered by ...

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Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant ...

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal ...

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Citadel CEO and ARTnews Top 200 Collector Ken Griffin said the US is “eroding” its brand right now due to many of the economic policy changes being made ...

Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message ...

Will Gao, Head of Growth at Rilla, faced exactly that situation. They had a goldmine of proprietary insights but not enough resources ...

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