A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, ...

For the seventh year running, Bacardi has topped the rum bestsellers list. As the house pour in 20% of bars polled, the Bermudan giant has proved its ...

As the outdoor landscape of a home has developed, so has the patio furniture. No longer are the same few designs only incorporated through random ...

Introducing Curate for Commerce and Sponsored Promotions by Brands Commerce media is no longer just an option; it's a fundamental part of business ...

We live in a time that calls for urgent action across all sectors, from businesses to civil society organizations, to tackle concurrent biodiversity and ...

Attention matters. Marketing doesn’t work unless and until consumers pay attention. As the Advertising Research Foundation summed it up, attention is the ...

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive) | The IP Law Blog ...