Marketing can feel like shouting into a vast, echoing canyon – you know you're putting the effort in, but are your ideal customers really hearing you? If ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. ...

If you learn nothing else you must learn this from me! Pay attention please! Never ever sign a document unless you are absolutely sure you know ...

As we look at the home sale numbers for August 2024 in Northern Virginia, it’s clear that while the market isn’t quite as hot as it was earlier this ...

Do you have kids? I do.  Two of ’em. The regular readers know this, and the long-time readers can recall a time when I wasn’t a hokey, 40-something ...

Buying your first home in Chicago is a big deal. The city’s real estate market is fast-moving and full of options, but you can navigate it if you ...

JK: Just by way of contrast, the traditional, quote, unquote traditional way of viewing a buyer persona is a kind of a fictional avatar of an ...

To Renovate or Not to Renovate - 8 Remodel Tips for First Time Home Buyer - The Tampa Real Estate Insider ...

AIN recently collaborated with our partner HubSpot for Startups to deliver a webinar focusing on Understanding Your Buyer Persona. As part of our ...

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While ...