Marketing is undergoing a seismic transformation. Artificial ...

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on ...

LAUREN LAW is director of business development at LOOMIS, the country’s leading challenger brand advertising agency and a top Dallas advertising ...

The Gist Rethink team structure. CMOs should assess skills and workflows to match shifting business goals like retention and margin protection. Cut ...

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into ...

An explosion of data solutions in ad tech has enabled advertisers to target video through the entire marketing funnel, a strategy embraced by Direct Line ...

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton ...

The good news: Chief executive officers trust their chief marketing officers more than they did in the past.The bad: This change in relationship hasn’t ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

ET Brand Equity's Digital Cover ...