Connected TV News
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3 Reasons Why Late Night TV Shows Are Getting Canceled
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With CBS and Stephen Colbert announcing The Late Show will end in 2026, late night TV is becoming more of a graveyard shift. But the writing has been on the ...

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Canal+, Netflix Extend Strategic Partnership to Africa
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A total of 24 French-speaking African countries will be able to access Netflix through their pay TV subscription services as part of a strategic ...

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Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform 
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Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to ...

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Amazon’s Star-Studded Upfront Charts Its Takeover Strategy
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Amazon pulled out all the stops for its second annual upfront week presentation today at The Beacon Theatre in New York City.Actors and sports stars, ...

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Walmart Is Said To Want $200,000 Minimums for Vizio Ads
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Walmart is gearing up to make its pitch for TV advertising dollars.Walmart closed its $2.3 billion acquisition of Vizio in December, but advertisers have ...

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5 Trends I Wish Got More Attention at Shoptalk 2025
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Customer-centricity. That was the one, central idea that kept occurring to me as I walked the floors at Shoptalk, attended sessions, and spoke with ...

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The Future of Streaming and Storytelling With Warner Bros. Discovery
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Entertainment has never been more dynamic or fragmented. Consumers have endless choices for how and where they engage with content, from streaming services ...

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Insights From Natalie Bastian, Global CMO of Teads
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, ...

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