I have so far avoided writing anything in TidBITS about The Browser Company’s pivot away from the Arc browser that I dubbed “the most ...

TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the advertising world. With nearly 2 billion users and ...

As I explained in Grand Strategy, mapping out the territory is the first step in framing the context in which you operate. From there, you build a map and ...

CTV, OTT & The Rise of Contextual Advertising Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? ...

The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. ...

One of the most expensive mistakes in business is missing the context. So much so that assuming you’ve done all the right things in the wrong context, ...

Imagine a world where finding information in a document is as easy as asking a question—and getting a response that combines both ...

Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking ...

AT Internet recently held its Media Workshop and found out how Dutch advertising agency Ster’s groundbreaking approach to online advertising is making ...