contrarian
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The Ad Contrarian: The Luxury Of Strategy
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Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the ...

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The Ad Contrarian: No App For Gratitude
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 Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years before anyone could ...

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Is “Creative” Advertising Really More Effective?
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As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we ...

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Is Creative Advertising Really More Effective?
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Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" As someone who has been a lifelong advocate for the ...

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The Inescapable Logic of Ad Fraud
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The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses ...

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How Adtech Helped To Radicalize The US
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This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DCThere is nothing ambiguous about the role the marketing ...

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