CoViewing
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How TF1 is Tackling CTV’s Co-Viewing Measurement Problem
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Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one ...

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The WIR: MFE Launches ProSieben Takeover Bid, Video Growth Helps Stabilise UK Publisher Revenues, and TF1 Introduces Co-Viewing Measurement
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In this week’s Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 ...

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