Creative Advertising
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Sprite Doubles Down on Street Cred to Win Over Gen Z
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Sprite has shaped itself around street culture since the 1960s, becoming the first major soda brand to align with hip-hop and building an early presence in ...

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Woodland Critters Become Music Video Creators In Apple’s Holiday Ad
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Apple’s holiday ad unites a ragtag crew of woodland creatures to spotlight the best gift of all: friendship.“A Critter Carol,” created by TBWA\Media Arts ...

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Father’s Day Deserves Its Own Reckoning
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Every May, our feeds flood with brand messages that paint motherhood as perfection: breakfast in bed, handwritten cards, heartwarming tributes to mom. But ...

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Become a Loved and Trusted Pharma Brand
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Help wanted: Healthcare professionals who “do exceptional things” and “refuse to accept medicine as it is.” Those who are “unsatisfied, emotional, defiant” ...

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Olivia Wilde Directs Apple Ads That Wryly Capture Modern Student Life
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Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign from Apple promoting its Mac computers. Wilde, the actress and director of ...

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Apple Touts Vision Pro as a New Way to Preserve Memories
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Ahead of Mother’s Day in the U.S., Apple has created an intimate portrait of first-time parenthood that showcases the capabilities of its iPhone and its ...

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From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
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Bobbie, the fast-growing formula brand, follows its groundbreaking Times Square billboard of Molly Baz breastfeeding her infant with three new ads heralding ...

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DoorDash Intros ‘DoorDad’ to Give Moms a Break for Mother’s Day
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The moral of the story of DoorDash’s new campaign: Mom can’t seem to get a moment to herself…even when she’s on the toilet.The delivery service, diverging ...

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