Creator Economy
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How Influencers Shape India’s Shopping Landscape, ETBrandEquity
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AI-Generated (Representative Image) If 2015 was the ...

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Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok
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Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.In the past couple of years, influencer brand trips have ...

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The Online Storm over Mohak Mangal v. ANI
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Recently, Mohak Mangal, an Indian YouTuber, accused the news agency Asian News International (ANI) of abusing copyright law. He alleged that ANI had ...

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Unilever’s K18 Tests a New Frontier for Beauty Influencing: LinkedIn
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Unilever’s K18 is bringing beauty influencing to an unexpected platform: LinkedIn.The haircare company is working with LinkedIn influencer marketing firm ...

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OneOff: Want to dress like your favourite celebrity? Ask this new AI shopping agent
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Talu says that the process of shopping for what you see on Instagram is still broken. Instagram Shop came and went, meaning the only way to shop through the ...

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OneOff: Want to dress like Hailey Bieber? Ask this new AI shopping agent
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Talu says that the process of shopping for what you see on Instagram is still broken. Instagram Shop came and went, meaning the only way to shop through the ...

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How Entrepreneurs Can Break Into the Creator Economy In 2025 – GREY Journal
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Over 200 million people are now part of the creator economy in 2025 and this industry is projected to reach $480 billion by 2027. This signals more than ...

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How Entrepreneurs Can Break Into the Creator Economy In 2025 – GREY Journal
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Over 200 million people are now part of the creator economy in 2025 and this industry is projected to reach $480 billion by 2027. This signals more than ...

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LTK’s Vision for Creator-Led Brand Growth in 2025
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In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered ...

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