Criminals
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GSK: Breath of Life – Creative Criminals
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Chronic Obstructive Pulmonary Disease (COPD) affects approximately 100 million individuals in China, yet less than 7% are properly diagnosed. To address ...

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Wendy’s: Keeping Fortnite Fresh – Creative Criminals
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In November 2018, Wendy's and VMLY&R capitalized on Fortnite's new Food Fight mode, which pitted Team Burger against Team Pizza. Noticing that Team ...

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Apple: SLO-MO – Creative Criminals
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Apple's latest campaign, "SLO-MO," highlights the iPhone's advanced slow-motion video features. Directed by Aoife McArdle, the ad playfully references ...

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Nike: The Church – Creative Criminals
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In 2018, Nike collaborated with Momentum Worldwide to repurpose a decommissioned church in Chicago's West Loop into "Just Do It HQ at The Church." This ...

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An-Nahar: The Blank Edition – Creative Criminals
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In October 2018, amid Lebanon's enduring political deadlock, leading newspaper An-Nahar published an entirely blank edition. This bold move symbolized the ...

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HBO: Westworld: The Maze – Creative Criminals
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To deepen fan engagement following Season 2 of "Westworld," HBO partnered with 360i to create "Westworld: The Maze," an interactive voice game for Amazon ...

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Wavio: See Sound – Creative Criminals
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Developed by Wavio in collaboration with Area 23, See Sound is a groundbreaking device that identifies and distinguishes 75 household sounds, alerting users ...

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The Lion’s Share: Wildlife – Creative Criminals
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Launched in 2018, The Lion's Share Fund is an initiative led by the United Nations Development Programme (UNDP), FINCH, Mars, and Clemenger BBDO. It ...

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Xbox: The Fanchise Model, – Creative Criminals
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The Fanchise Model turned Xbox players into entrepreneurs by allowing them to design and sell custom controllers. This initiative empowered gamers to ...

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Budweiser: Tagwords – Creative Criminals
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Tagwords used simple text-based ads prompting readers to search historic images of music legends drinking Budweiser. By leveraging curiosity and real-life ...

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