Wait. What? Why write an article about something that should work by default in Universal Analytics? I mean, here’s a ...

NOTE! This solution has been upgraded, and the new approach can be found here. If you’re unfamiliar with the lingo, ...

Cross-domain tracking, in Google Analytics, is the process of passing information stored in browser cookies from one ...

To be fair, this tip isn’t just for Google Tag Manager but for regular old on-page Google Analytics as well. It’s one ...

**Last updated 18 September 2020: Due to how most browsers now have third-party cookie protections in place, this ...

The FPID cookie in server-side tagging for Google Tag Manager is an HttpOnly, server-managed ID cookie that’s designed ...

Setting up cross-domain tracking in Google Analytics 4 has been well-documented. The main departure from Universal ...