CTVs
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“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video ...
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CTV doesn’t have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini ...
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Some of the early products designed to enable sophisticated data usage in CTV required a fair amount of technical work on all sides. But the first one is ...
