Restaurants operate on infamously slim profit margins. It’s extremely difficult to get rich in the restaurant ...

Most companies operate in highly competitive markets with goods and services that exist in abundance in today's market. They rely on things like brand, ...

Customer acquisition costgetty OBSERVATIONS FROM THE FINTECH SNARK TANK Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs ...

A company’s reputation, visibility, and perceived authority in its industry can significantly influence how potential clients perceive the brand and ...

Cost transformation forces banks to innovate European banks are navigating a complex landscape characterized by economic headwinds and cost pressures. ...

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer ...

If you want to keep your customers happy, you’ll need to implement customer loyalty program ideas that encourage them to return. Providing quality customer ...

In Episode 19 called The State of Martech I interviewed Scott Brinker, the VP Platform Ecosystem at Hubspot and the renowned Editor of ...

Will Leverage Voice Analytics and Gen AI to Boost Operational Efficiencies While Improving Customer and Employee Experience Plymouth Rock ...

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small ...