Customer Experience
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Is AI a value creator in the contact centre?, ET BrandEquity
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Contact centres are one of the key touchpoints where brands must ...

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Your Chatbot is Annoying. Here’s How to Fix AI Customer Support
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The Gist Consumer expectations. Customers increasingly expect instant gratification regarding product selection, delivery and the resolution of any ...

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As Consumers Ditch Tesla, Rivian Targets the EV-Curious
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Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent.That’s due to a two-year headlining sponsorship deal that ...

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Why Chief Customer Officers Must Embrace Predictive AI
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The Gist Insight acceleration is possible. AI tools can help chief customer officers identify customer trends months before they appear in traditional ...

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What You Should Know About a Hosted Contact Center
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The Gist Cloud-based customer service. Hosted contact centers eliminate on-premises infrastructure, offering scalability, flexibility, and ...

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marketing leaders converge in Singapore
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The Digital Marketing World Forum (DMWF) Asia is set to return to Singapore’s Marina Bay Sands on February 26-27, ...

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Using AI Responsibly to Achieve Hyper-Personalized Marketing?
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The Gist Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement ...

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What Red Lobster’s New CEO Teaches Us About CX Strategy
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The Gist Authenticity wins customers. Brands thrive when they embrace bold, honest communication that resonates deeply with customers. Small changes, ...

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Conquering the Castle
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Measuring Success in Home Services Marketing In the ever-evolving world of home services marketing, data is your most valuable weapon. By tracking ...

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Customer Experience Isn’t Rocket Science — It’s Personal
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The Gist Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. ...

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