The Foundation Every Brand Is Built Upon Print This PostMy introduction to communication effectiveness was shortly after I got my first professional ...
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Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and better at entering ...
A recent study by Google and industry partners highlights that marketing efforts continue to deliver significant value long after campaigns end, ...
FOR A LIMITED TIME Watch our new Rewards vs Punishments webinar for FREE, where Jamie interviews Ian about rewards and punishments and the common mistakes ...
A few years ago, one of my clients; a major brand, spent millions on an ad campaign they were sure would be a hit. 📢💰 The numbers looked great—high ...
What Is ROI (Return on Investment)?ROI, or Return on Investment, evaluates how effectively an advertising campaign converts spending into measurable ...
Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it ...
