By Gino Canella, Ph.D.   As media studies scholars, social scientists, and journalists focus on big data, machine learning, and artificial intelligence, ...

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. ...

Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting ...

The 11th International Conference on Yoga in Cancer Care (Scope, Evidence and Evolution) is an event dedicated to exploring the integration of yoga as ...

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