Experiential Marketing
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Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
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Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft, Apple, OpenAI, and Google are all racing ...

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Why Coachella’s OOH Campaigns Have Such Lasting Appeal
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Few events elevate out-of-home advertising quite like Coachella.Held this year across the weekends of April 12–14 and April 19–21, the iconic desert music ...

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Put on Your Invisibility Cloaks
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I squint my eyes and bring into focus the blurred outlines of a 63? Or is it an 83? It’s a significant difference in 100-ball cricket. A great view of the ...

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As Consumers Ditch Tesla, Rivian Targets the EV-Curious
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Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent.That’s due to a two-year headlining sponsorship deal that ...

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Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
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Hulu is a bringing a taste of Pakistani American culture and comedy to audiences.The streaming service premiered its new series, Deli Boys, this week. The ...

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