Fader
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Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
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Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

PF: A couple of things. One is the times. So, this is early 1980s, and we're just starting to invent the kind of tracking capabilities that we have ...

admin admin June 5, 2025
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