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FMCG Giants Accelerate Entry of Global Brands into India, ETBrandEquity
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Representative Image Call it the impact of new age ...

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Fake followers and murky return on investment push brands to rejig influencer strategy
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Influencer marketing is in flux as brands express concerns about return on investment (ROI) and fake followers, pushing them to explore alternative ...

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Vinarchy appoints global chief executive – Drinks International
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Vinarchy was created in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers.Celoni said: "I believe Vinarchy is well positioned to ...

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Reliance’s FMCG arm becomes India’s 8th largest in just 2 years, surpassing Marico, ET BrandEquity
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Representative imageReliance Industries Ltd’s (RIL) fast-moving ...

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FMCG companies woo rural market as urban slows, Marketing & Advertising News, ET BrandEquity
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RepresentationalAll roads lead to hinterlands for FMCG companies ...

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FMCG bets on ‘access packs’ to boost demand, ET BrandEquity
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Representative imageA prolonged urban slowdown is prompting makers ...

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