As Google announced the sunsetting of Google Analytics Universal in March, many companies are now facing questions they haven’t had to face in many years. ...
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You’ve been doing everything right, working tirelessly on your site’s content —day and night. But for some reason, traffic to your blog has stalled anyway. ...
A few months ago, I wrote an article touting the benefits of using BigQuery custom SQL inside Data Studio—Google’s free visualization suite for analytics ...
One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an ...
Want to know what happened to GA4 bounce rate? In this full guide, you'll learn all there is to know, including: Why bounce rate was replaced in GA4 ...
The EEC Products -> GA4 Items custom variable template is a variable template for Google ...
Updated 3 March 2023: Added a checkbox to the template to enable collecting FCP, INP, and TTFB metrics, too.. Core ...
Facebook has now officially released their Conversions API tag template for server-side tagging in Google Tag Manager. ...
With the sunset announcement of the Universal Analytics service, it certainly does seem like a waste of time to write ...
This is a guest post – the first one in a long time! The foreword and summary are written by me, Simo, and the rest is ...