In this article, I’ll try to clarify the understandably murky Measurement Protocol functionality in Google Analytics 4. ...

While Measurement Protocol for GA4 is still rather, well, rough, it can be used to augment existing collection quite ...

One of the big pain points in configuring Google Analytics 4 through Google Tag Manager has been the difficulty of ...

Open a marketer’s treasure chest and you’ll see an abundance of data. How do you select the valuable gold among all the worthless pyrite? ...

I am fortunate to share another guest post by Arben Kqiku, Digital Analyst at Assura. Last time, Arben graced this blog ...

The industry has now fully transitioned from Universal Analytics to GA4, a platform designed in response to growing privacy measures. But as the industry ...

There are two new custom templates available in server-side Google Tag Manager. These templates have been designed to ...