The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to publishers on the ...
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UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to ...
Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that a sweeping organizational restructure will ...
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports that the HR ...
In this week’s Week in Review: The Trade Desk returns to hitting its targets, GroupM is rumoured to be planning a rebrand, and DAZN terminates its ...
Layoffs at WPP’s media buying unit have hit, just days after WPP reportedly rebranded GroupM as WPP Media, to unify its media agency operations, multiple ...
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price – with GroupM, its once ...
Alex Steer, Global Chief Data Officer at Choreograph Data sits at the heart of most major M&A deals happening in the agency world at the moment. ...
GroupM has made an unusual bet in the generative AI space.The holding company’s data and insights arm, Choreograph, is tapping DeepSeek—China’s answer to ...
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today’s financial results showing that full-year ...
