HFSS
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Ad restrictions on HFSS products in the UK to now take effect on 5 January 2026, with voluntary compliance from advertisers and broadcasters from 1 October 2025
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The authors wish to thank Royce Clemente for his contribution to this post. The UK Government has delayed the implementation of the Advertising ...

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Week in Charts: Sarandos Discusses AI in Netflix Production, UK Food Companies Splurge on Ads Before HFSS Ban, and US Advertisers Test Shoppable Video
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In this week’s Week in Charts, Ted Sarandos discusses AI’s impact on Netflix production, UK food companies splurge on advertising ahead of HFSS ...

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Advertising spend up 26% on HFSS food ahead of October ban
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Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The ...

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Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
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Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the ...

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