Hillstrom
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Kevin Hillstrom: MineThatData: Cutting The Marketing Budget
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In my pricing / forecasting projects ($4,900 ... kevinh@minethatdata.com) I'm typically asked a common question.When we're facing tariffs or economic ...

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Kevin Hillstrom: MineThatData: Email Click-Throughs
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In a world where your business is being harmed on purpose (or not ... apparently tariffs may not apply to some iphones, for example ... hmmm, interesting ...

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Kevin Hillstrom: MineThatData: Spilling Over
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In my hobby (headphones), trouble caused in one area spills over into another area.In other words, if you were looking for the very popular Fiio FT1 (which ...

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Kevin Hillstrom: MineThatData: For My Catalog Readers: Catalog Keynote Presentation #2
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Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

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Kevin Hillstrom: MineThatData: For My Catalog Readers: Catalog Keynote Presentation #1
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Here's the link to Keynote #1 ... tomorrow we focus on Keynote #2. It's lunchtime at NEMOA, so it's a good opportunity for you to gain a different ...

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Kevin Hillstrom: MineThatData: Mushrooms
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First, you should read this because the next time you walk through a forest you'll view the forest differently.Importantly, there is a quote in the story ...

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Kevin Hillstrom: MineThatData: Cross Channel Attribution
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Last week's article.A sampling of the ingredients.ComplexPowerfulComprehensiveTouchpointsHolisticCustomer ...

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Kevin Hillstrom: MineThatData: Low Lifetime Value
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In maybe 80%(ish) of my projects, there are a handful of high-selling items that bring in a disproportionate number of new customers.Those items, of ...

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Kevin Hillstrom: MineThatData: An Offer For Blog Readers: Pricing Analysis
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I've had several inquiries in the past two weeks about the impact of prices on customer behavior.Specifically, you are asking what happens to customer ...

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Kevin Hillstrom: MineThatData: Burn It Down!
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I'm reminded of JCP about fifteen years ago. Was the company ill? Absolutely. Did Management understand what the problem actually was, much less the ...

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