It's time for you to be a Leader.It's not time to hunker down. It's time to start thinking.Every one of you should have your Comp New/Reactivated customer ...

If you aren't in my catalog audience, move on, we'll talk to you tomorrow.Those of you in the catalog audience might be attending NEMOA (click here) on ...

One of the most important variables in your customer database is the plus/minus indicator.Plus = Customer just did something positive (signed up for ...

I promised you there was a companion booklet forthcoming on the topic of Action Streams. I've got a few things going on require attention for about a week. ...

You can visit the "Hire Kevin" page (click here) to learn about my current project offering.The document has been updated with Action Streams!Here's what ...

Here's the case for both Customer Acquisition and Action Streams.PricesPrices are likely to increase in the next year, due to cost of goods increases ...

The emails come in on a daily basis ... "here's what I think I need, what should I purchase?" So, today I write a Search-Engine-Friendly post to answer ...

We held our first MineThatData Happy Hour on Thursday Night - thank you to the 1,200+ people who interacted with the blog content ... sixteen requested a ...

Let's consider in-ear monitors ... part of my headphone hobby. Prices are now higher on many Chinese models. We even have selling data on Amazon ... ...

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...