I asked readers to offer examples of e-commerce brands executing tactics that are "innovative". Based on my metrics, several thousand of you read the ...

I mentioned in December that I was thinking of hosting a Happy Hour where you could ask me any questions you might have as well as having general ...

It's 2001 at Nordstrom.The e-commerce Executive wants to tailor email campaigns to the merchandise customers previously purchased. Her team tells my team ...

There are many ways to tell if a marketing team is lost.One of the most important metrics is new customers acquired vs. new customers needed to maintain ...

In case you were wondering, no, "AI" is not going to solve the retail "returns" problem.It can make your returns problem better, but come on. Most "AI" you ...

Four months go by in the snap of a finger!Remember just two months ago when you were told you HAD to have a PERECT Cyber Monday experience with 70% off or ...

Back to our table from yesterday, reviewing customers with two life-to-date purchases, measuring how they perform in the next month based on their recency ...

In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then ...

He passed yesterday - he was the soundtrack of a Wisconsin summer for five-and-a-half decades, though you might know him from the movie Major League.My ...

Back in 2012 I put together a popular series about three personas ... Judy, Jennifer, and Jasmine (click here). So popular, in fact, that I was invited to ...