In this week’s Week in Review: IAB Tech Labs works on a framework to protect against AI bot scraping, Brian O’Kelley backs AI-powered contextual ...
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At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends ...
Digital advertising trade group the IAB and measurement accreditation body the MRC have released new attention measurement guidelines for public comment. ...
US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by ...
Share Tweet Share EmailAffiliate and partnership marketing is on the rise in Australia, with advertisers doubling down on performance-based channels to ...
In this week’s Week in Review: ITV shares rise after strong results, WPP announces a new AI investment, and IAB sees major changes coming in the ...
In this week’s Week in Charts: Advertisers come under political pressure from Elon Musk’s X, Immediate Media embraces AI, and IAB Europe finds ...
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad ...
The Interactive Advertising Bureau South Africa (IAB SA) has announced the appointment of Casey Mantle, Head of Digital at Special Effects Media South ...
