Influencers
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Influencers’ Commission Hijacking Suits Have Rocky Legal Road
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Social media content creators—including a golden doodle, a video essayist, and a fashion blogger—accusing PayPal Inc. and others of cutting into their ...

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Could AI Replace Your Favorite Celebrity? The Rise of Virtual Influencers
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The emergence of virtual influencers, powered by artificial intelligence, is transforming the celebrity landscape. As these digital personas gain traction, ...

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Even Covid-19 Can’t Stop the Social Media Influencers – Arts in Ads
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As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being ...

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FTC Updates Disclosure Guidelines for Affiliates and Influencers
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My posts may include paid links for which I earn a commission. We have been waiting for this update for a LONG time and it is finally here! The FTC has ...

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Leverage Micro Influencers for Brand Growth
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Age of The Influencer Influencer marketing services have evolved significantly over the last few years, and they’re no longer just for big brands with large ...

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7 social media influencers profiting off food falsehoods
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Photo by Pixabay on Pexels.com Fighting disinformation around agriculture can be frustrating. Just like a hydra, whenever you manage to slay (er, ...

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5 Top Influencers Who Joined Tarte’s Brand Trip to Dubai
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Tarte invited a total of 33 influencers and their plus ones to a trip in Dubai to experience the Arabian culture and ...

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Consumers Sue Brand and Influencers for Lack of Disclosure
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My posts may include paid links for which I earn a commission. I talk a lot (A LOT) about FTC disclosure guidelines and affiliate marketing. In fact, I keep ...

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4 Types of High-Value Influencers & Partnerships & How to Engage
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Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates.  Sometimes the influencer or ...

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