Unveiling the criteria and expert insights behind successful nominations  Each year, the Microsoft Advertising Partner Awards recognize the ingenuity, ...

The new threshold in digital engagement Let’s begin with a bold, but necessary premise... The centrality of the website and the linear nature of brand ...

The author of this post is Tripti Bhushan, Teaching and Research for Intellectual Pursuit (TRIPS)Fellow & Academic Tutor at O.P Jindal Global ...

Small interactions can have a tremendous impact. You may think that a tiny comment or action you have with someone is insignificant and will not have any ...

The key to advanced personalization is using inclusion as essential data for customization—inclusion is personalization To help your audiences feel ...

Employee Insight: 12 Reasons Why Leaders Are Poor Communicators When companies bring me in to help employees adapt to and implement change, what ...

Search needs a new playbook.  It’s always evolved, but never this radically—and never this fast. Powered by generative AI, today’s search experiences ...

The new generation of shoppers has arrived.  Gen Z is hitting life’s biggest buying moments, and generative AI is positioned to enrich their consumer ...

Where does a consumer's consideration become a conversion? Identifying this critical point across the consumer buying journey can be a challenge for ...

Why Weak Thinking Is Starving Creativity A strange thing is happening in adland. Budgets are holding. Tools are multiplying. Content is ...