ISBA
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ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption
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Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive ...

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IPA and ISBA fall out over “inventory media”
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For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media” – ...

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