Jurors
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Want to Win? Start Off On The Right Foot With Prospective Jurors
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 When prospective jurors walk into the courtroom, they only know one thing for sure: the courtroom is His/Her Honor’s private reserve, and the Judge’s word ...

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Pressuring Potential Jurors in Voir Dire Can Backfire at Trial
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 Time after time, what I discover in jury debriefings is that jurors don’t like being “interrogated” during voir dire. They don’t mind being questioned, ...

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Who Has The Longer Attention Span? Your Jurors or A Goldfish?
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 --The average attention span of a human being in 2000: 12 seconds--The average attention span of a human being in 2023: 8.25 seconds --The average ...

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A Winning Tip: Address Your Jurors’ Overriding Concerns: Safety & Trust
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 Did you know that the United States is near the top of all countries in terms of anxiety? The U.S. comes in a close second behind Greece in adult stress ...

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Answer a Primordial Question for the Jurors: Who?
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 The names, acronyms and abbreviations so familiar to you are not to the jurors. You may think that saying, for example, “Acme Building Supply, which ...

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Explain “Why” to Make Your Case Matter to the Jurors
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 In a courtroom, it isn’t necessarily the attorney with the best facts who wins, but the attorney who best explains the relevance of those facts both to ...

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Does Your Witness Know How to Look at Jurors?
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 Telling your witness to look at the jurors during their testimony without teaching them how to do so can be fatal to your case. A scared, anxious witness ...

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A Winning Tip: Be Good to Your Jurors: Connect the Dots!
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 Too often, in jury debriefings and in focus groups, jurors complain that the attorneys do not connect their points or evidence to the specifics of the ...

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