Kevin
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Kevin Hillstrom: MineThatData: Prices & Leadership
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In my world, it's the Truthear Hexa ... you'd find it for $79.99 at full price last year. In the past two weeks? It's now $89.99 (click here).Yeah, that's ...

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Kevin Hillstrom: MineThatData: Customer / Prospect Ecosystem
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On Friday I shared the Action Stream Framework with you.The Action Stream Framework is a small element of your overall Customer/Prospect Ecosystem.For ...

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Kevin Hillstrom: MineThatData: The Action Stream Framework
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Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

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Kevin Hillstrom: MineThatData: Mini-Assortments in Action Streams
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You probably already do this (if you aren't doing this, wow) ... but you already know which items sell best in each attributed marketing channel ... ...

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Kevin Hillstrom: MineThatData: Switching Up Creative
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A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold.Interestingly enough, ...

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Kevin Hillstrom: MineThatData: Action Stream Attributes (ASA)
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It's common to have a simple table in your database to help execute Action Streams. You probably already have something similar to this ... your use of the ...

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Kevin Hillstrom: MineThatData: Innovation Responses
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I asked readers to offer examples of e-commerce brands executing tactics that are "innovative". Based on my metrics, several thousand of you read the ...

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Kevin Hillstrom: MineThatData: Happy Hour!
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I mentioned in December that I was thinking of hosting a Happy Hour where you could ask me any questions you might have as well as having general ...

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Kevin Vallier on Caleb Wellum’s Energizing Neoliberalism
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The Book Caleb Wellum The Author(s) Energizing Neoliberalism Caleb Wellum’s Energizing Neoliberalism offers a new ...

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Kevin Hillstrom: MineThatData: Action Streams: Compatibility Scores
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It's 2001 at Nordstrom.The e-commerce Executive wants to tailor email campaigns to the merchandise customers previously purchased. Her team tells my team ...

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