UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 ...

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated ...

Programmatic buyers, who constantly find themselves buying ads in unexpected places, should cut themselves some slack. Being a media buyer was much ...

Nigerian petroleum products marketers have announced a reduction of premium motor spirit prices, starting from today, Tuesday. This comes ...

Tick Tock Marketers! How to Stop Your Email Inbox from Exploding

Open rates are dying; here’s what actually matters now in email ...

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching ...

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys ...

• Petrol now sells for ₦890–₦960 per litre nationwide • IPMAN attributes price drop to Dangote’s new ₦840 ex-depot rate • NNPC, MRS stations yet to adjust ...

Digital marketing in Nigeria is growing fast; some names stand out more than others. If you’ve ever searched “Who are the best digital marketers in ...