RFPs are an ineffective way to find a marketing agency partner for your business.It doesn’t matter whether you call it an RFP (Request For Proposal), RFQ ...

If you're a brand selling lifestyle products, I’ll walk you through 7 proven strategies to sell more by tapping into emotion, identity, and story.Let’s ...

Every couple years, everything goes to hell—and your marketing system takes the hit. Sales stall. Campaigns flop. Ads burn cash like wildfire. What worked ...

Spend a minute on LinkedIn, and you’ll come across scores of self-labeled content experts claiming to have insights into the next big “hack.” It’s easy to ...

Industry conferences, trade shows, and corporate events represent critical touchpoints in the B2B buying journey. When strategically integrated with your ...

According to a recent study, 94% of Canadian homeowners plan to stay in their current homes over the next year, with nearly 25% planning on doing ...

RR:: Oh, well, yes. I don't know how interesting they are to the broader world. In fact, it was funny. I just read a treatment for a documentary film ...

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that ...

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma ...

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture ...