World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming ...

IAB Europe published its second annual Attitudes to Retail Media Report on July 15, 2025, revealing substantial shifts in how European advertisers ...

Today, as the application of drones in the industry becomes more and more segmented, perception equipment is facing a core challenge – how to achieve “one ...

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with ...

While many European broadcasters have seen ad revenues fluctuate over the past few years amid turbulent macroeconomic conditions, MFE – MediaForEurope ...

The ways in which TV has historically been delivered have played a big role in how its measurement has developed. Terrestrial TV, for example, isn’t ...

Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one ...

Efficient water management has never been more critical for agriculture and specifically for viticulture. High-end viticulture needs to manage ...

Damien Thomson is the CEO and co-founder of Net Zero Media, a technology company that has been purpose-built to effectively measure and analyse the ...

The new unit, built on Thales's proven TopAxyz IMU technology, is the result of extensive investment not only in research and development, but also in ...