In this week’s Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 ...
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Today, Nielsen and Acxiom announced a new partnership that will sync Acxiom Real ID with the Nielsen ID system, enabling agencies and marketers to ...
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for ...
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Incrementality testing - experimentation that measures the true incremental contribution of a media channel, campaign, ad set, or tactic to ...
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s ...
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. ...
Understanding media performance in digital marketing is like navigating a maze that ...
In this week’s Week in Charts: Advertisers come under political pressure from Elon Musk’s X, Immediate Media embraces AI, and IAB Europe finds ...
Amid the rollbacks we’ve seen by some big businesses of environmental, social and governance (ESG) commitments and diversity, equity and inclusion ...
