We spend a lot of time using our phones every day, but we hardly make any calls. A lot of our time is spent interacting with various mobile apps. ...

Earlier, we mapped out 70+ UX metrics. They are a mix of study-level and task-based metrics. But with so many metrics, what’s the best way to select ...

Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. ...

Measuring the user experience starts with UX metrics. But there is no single UX measure—no universal gauge that provides a complete view of the user ...

Software is used extensively for businesses and by businesses. From solopreneurs to large enterprises, organizations need to meet, create, track, ...

You’re 25% complete. Still a ways to go. You got a score of 90 out of 100 on a math test. Not bad. You got 1475 on the SAT—the 95th percentile. ...

The mobile app industry is very lucrative, having generated $45 billion in the U.S. and $253 billion worldwide in 2023. A good user experience is ...

When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily ...

A lot goes into planning a moderated session such as a usability test or an in-depth interview. And recruiting qualified participants is an essential ...

It’s common in UX research to encounter percentages: 90% task completion rates 10% reduction in time 250% increase in mean scores −20% Net Promoter ...