We know that for a lot of UX professionals, quantitative UX research sounds like an oxymoron. You might have been involved in a few debates that ...

Mobile apps are different from websites. People have different expectations for a mobile app and how it can integrate with their phone and data. While ...

“What sample size do I need?” We’ve all been trained from years of math education to expect a single answer to that question—a single sample size ...

Did the student write the paper with AI? Did the teacher review the paper with AI? Did the respondent use AI to answer the survey? Did the researcher ...

Join us as we celebrate 20 years of innovation and partnership in UX Research on Thursday, August 7th, from 6:00 PM – 9:00 PM in the RiNo ...

Five users are enough. Or do you need a large sample size to make statistically significant claims? One of the enduring controversies and sources of ...

In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 ...

One of the more challenging things about learning math in general (and statistics in particular) is how the formulas, often with Greek symbols, ...

Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. ...

Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). ...