There is a need for a high standard of ethics because, unlike a big business where there are clearly defined rules about accepting favours or gifts, that ...

Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to ...

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Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business ...

Table of Content Introduction What is a social media agency? What do social media agencies offer? Social media ...

Price fixing in media is an issue that won’t go away – likely to be still more of one as the big holding companies increase their ...

In advertising, audience attention is everything. Akin to that old adage, if you place an ad and no one notices it, did it make any impact at all? With ...

**What is Digital Marketing?** Hello, and welcome to today’s discussion on the fascinating topic of digital marketing! In our ever-changing digital ...

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GroupM has made an unusual bet in the generative AI space.The holding company’s data and insights arm, Choreograph, is tapping DeepSeek—China’s answer to ...