On Friday I shared the Action Stream Framework with you.The Action Stream Framework is a small element of your overall Customer/Prospect Ecosystem.For ...

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

You probably already do this (if you aren't doing this, wow) ... but you already know which items sell best in each attributed marketing channel ... ...

A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold.Interestingly enough, ...

It's common to have a simple table in your database to help execute Action Streams. You probably already have something similar to this ... your use of the ...

I asked readers to offer examples of e-commerce brands executing tactics that are "innovative". Based on my metrics, several thousand of you read the ...

I mentioned in December that I was thinking of hosting a Happy Hour where you could ask me any questions you might have as well as having general ...

It's 2001 at Nordstrom.The e-commerce Executive wants to tailor email campaigns to the merchandise customers previously purchased. Her team tells my team ...

There are many ways to tell if a marketing team is lost.One of the most important metrics is new customers acquired vs. new customers needed to maintain ...

In case you were wondering, no, "AI" is not going to solve the retail "returns" problem.It can make your returns problem better, but come on. Most "AI" you ...