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Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers
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Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers

Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs ...

admin admin June 20, 2025
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