Optimising
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Are Hotel Businesses optimising their cashflow benefits?
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2025 is proving to be a challenging year for hotel businesses. The recent rise in employment costs from minimum wage and national insurance ...

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Multilingual SEO: A Marketer’s Guide to Measuring and Optimising Multilingual Websites – Analytics Platform
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The web—and search engines in particular—make it easier than ever for businesses of any size to reach an international audience.   A multilingual ...

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Why most B2B lead gen campaigns are optimising for the wrong metrics — Hallam
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Many B2B paid media campaigns focus on maximising lead volume. Marketers often celebrate hitting high lead counts at a low cost per lead (CPL), ...

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3 tips for optimising a website performance analysis
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The digital world has evolved beyond all recognition over the last 15 years. The expanse and sophistication of websites has grown exponentially along ...

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Optimising data, AI, and omnichannel for seamless customer experience
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Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares ...

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