JK: Just by way of contrast, the traditional, quote, unquote traditional way of viewing a buyer persona is a kind of a fictional avatar of an ...

AIN recently collaborated with our partner HubSpot for Startups to deliver a webinar focusing on Understanding Your Buyer Persona. As part of our ...

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While ...