ATLUS and SEGA have unveiled a new trailer and substantial details for their upcoming title, Persona 5: The Phantom X. In a significant announcement for ...

Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we’re diving ...

If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essentially refers to your business’s ...

Whenever we apply for a new job or reach out to a potential client, we unknowingly market ourselves. In this article, we will explore what a personal brand ...

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small ...

JK: Just by way of contrast, the traditional, quote, unquote traditional way of viewing a buyer persona is a kind of a fictional avatar of an ...

AIN recently collaborated with our partner HubSpot for Startups to deliver a webinar focusing on Understanding Your Buyer Persona. As part of our ...

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While ...